"Why a website is important for E-Commerce "
Why a website is important for E-Commerce 
Why a website is important for E-Commerce
WEBSITE IMPORTANCE FOR E-COMMERCE
They say the world is now in our hands, and the information is at our fingertips. There are no second thoughts about that. The internet is fantastic and continues to transform the way we connect with people, share information, and live a quality life.A lot of people spend most of their time on the internet. This could be for buying a product, using a service, reading a blog, entertaining themselves, or for various other reasons.
Considering the amount of time people spend on the internet, businesses too have moved online. Having a website with a presence on social media has become the need of the hour. If you are a business owner and do not own a website, you might be losing a lot of potential customers online. Therefore, knowing the importance of a website is key to growing your business exponentially
List Of The Reasons Why A Website Is Important For You
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24/7 Online Presence
One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime from united states to India. Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements of having a business website. The website is always at work to ensure that customers are always served with the information they need from the comfort of their homes.
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24/7 Customer Support
Providing customer support is a tough job for any business. However, providing customer support online is much easier and more cost-efficient than hiring personnel to provide support. This is where the importance of having a website becomes clear, as customer support through a website can be provided in various ways.
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FAQs
This is the most commonly used medium. All the frequent customer queries are answered on the website, saving your time and resources while providing precise and relevant information to customers.
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Chatbots
Chatbots on websites also do the job of addressing frequent customer queries through template answers. Chatbots can also provide users with many other important pieces of information like signing-up procedures, information about services/products, and so on.
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Information Exchange
Over 50% of the customers expect any brand or business to have an online presence where they can access their services. One of the most captivating aspects of a website is how easy it makes information accessible to customers from united states to every part of the world. At its core, a website is nothing but a medium to communicate with customers and provide them with information and resources. Here are a few ways in which websites help to exchange information:
1- Advertisements that update customers about the latest offers on products and services.
2- Newsletters that update customers about any upcoming events and news.
3- Contact forms that invite inquiries or requests from customers.
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Establish Credibility and Build Trust
Like in the old days when customers used to expect businesses to provide contact numbers and addresses in their brochures nowadays customers anticipate businesses to have a website or an online presence. This plays a role, in building trust. Looking at it from this perspective having a website is of importance for any business. Moreover if a businesss website stands out with its features and user friendly navigation customers are more likely to trust the brand and take advantage of its services. Therefore websites are crucial for businesses to establish credibility and earn the trust of their customers.. For emerging businesses local SEO services can further enhance their visibility, among the local demographic.
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Professional Web Design
Website visitors have no reason to stay on any web page unless they’re tempted to. Visitors can get bored very easily and expect something unique to capture their interest whenever they’re visiting any website. Hence, it is crucial that businesses build their websites with immaculate design so that customers are offered exceptional features and convenient navigation. This will encourage more visitors to take a peek at your website, and potentially buy from your business.
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Your Shop Window
Your website is the online equivalent of your shop window. Pretty much every business has one, but making sure it is an inviting representation of your business and equipped with the right information is equally integral if you want to succeed.
Use your website as a place to highlight why your business matters, and why anyone should want to be involved – either as a customer, employee, partner or supporter. This means sharing your brand story, describing your values and showcasing your products and services.
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Conclusion
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Since most people today are making their purchases online, as a business you are expected to have an online presence. It’s the norm, and if you don’t, then you are missing out on the biggest market potential, in fact, how are you surviving?
Not only will your online presence be your biggest chance to unlock sales and grow your company but It will also enable you to develop your overall online reputation, which will enhance your digital and search marketing efforts further.Without a website, you run the risk of being unseen in the market or overshadowed by your competitors, which will be to your detriment – so every business must utilise its website as the valuable tool it is.
